Meet the Team

Soren Sarstrup, Managing Editor


Soren Sarstrup has spent most of his career working in the automotive intelligence industry.  As founder and Managing Editor of Autelligence, he contributes extensive editorial and publishing experience, a global network of contacts on both the OEM and supplier side, in-depth understanding of the industry and the markets it operates in, hands-on sales and marketing experience, and, last but not least, a long-standing passion for all things automotive.


Tony Gray, Editorial Director

After a career teaching and working as a Senior Research Fellow at Loughborough University, Tony Gray has been on the board of several companies, and working in management positions in a number of companies. Skilled with people, words and technology, Tony’s past projects have ranged across a variety of automotive industry sectors, and he now works as a technical writer and business journalist, serving as Editorial Director and Contributing Editor on his own and his clients’ publishing ventures, including Autonomous vehicles to 2027: a detailed review.


Dr. Alexander Hars

Dr. Alexander Hars is a thought leader and entrepreneur who anticipates, shapes and drives the implementation of IT-based innovations. After obtaining his PhD in Information Systems in 1993 at a leading research institute in Germany he taught for 8 years at one of the top 20 business schools in the United States (Marshall School of Business, USC). Returning to Germany in 2002, he taught Information Systems at the University of Bayreuth and in 2004 founded Inventivio GmbH, a software and consulting company which focuses on paradigm-changing software-based technologies in areas such as driverless mobility, speech processing and adaptive knowledge management.

Peter Els, Contributing Editor

Peter Els has been involved in the automotive industry since 1979 when he joined Nissan South Africa’s product development team as an engineer. His later professional career was spent in engineering positions at OEM’s such as Daimler Chrysler, Fiat, Toyota, Nissan and Beijing Automotive Works. He’s also been technical sales and export manager at Robert Bosch South Africa, where rotating equipment and electronic control units were developed for local and international OEMs. After years in an industry driven by information gathering and communication Peter began writing technical reports and articles on various aspects of the industry and the cars it produces. Since then he has produced a broad spectrum of automotive analysis work on technology and the automotive industry, for several publishers focusing on the automotive industry.

Bruce Morey, Contributing Editor

Bruce MoreyWith over twenty five years of experience in technology development, research, and management, Bruce Morey brings a unique perspective when looking at the future of automotive engineering.  His sixteen years in the defense industry exposed him to a number of forward-looking methodologies, including scenario and contingency planning.  His six years in automotive product development at Ford Motor Company gave him an inside look at the day-to-day challenges and pressures of delivering quality vehicles and engines that customers want to buy, at an affordable price to both customer and company. His published articles have covered computer simulation in support of engine development, future fuels, fuel cell vehicles, manufacturing, automotive engineering and product development.  Mr. Morey is also the author of two books, Automotive 2030 North America and Future Automotive Fuels and Energy, both published by SAE International. Mr. Morey earned both Bachelors and Masters degrees in mechanical engineering from the University of Michigan. Mr. Morey is a member of SAE International and the Society of Manufacturing Engineers.

Michael Murphy, Contributing Editor

Mike MurphyMike Murphy B.Sc., M.Phil.(Hons.I) has had a lifelong interest in things automotive including owning and racing a range of motorcycles and track cars. He began regularly contributing to automotive publications in his native New Zealand during the 1990s and in 2004 he became a news editor for a leading UK auto industry publication. He began researching and writing automotive technology sector reports the following year and has had around 50 technology reports and numerous features published by four UK-based automotive industry publications.

Bertrand Gay, Contributing Editor

Bertrand GayBertrand Gay is a French automotive writer covering both technical and strategic issues. After his studies at the ESTACA, a major aerospace and automotive technical high school, he started a career in journalism in Paris. A few years later, in 1990, he joined the Journal de l’Automobile and later became co-editor in chief of Ingénieur de l’Automobile, the magazine of the French society of automotive engineers. In 2000, Bertrand became the editor-in-chief of Automobile & Composants, the French automotive newsletter of Group Les Echos. In 2009, Bertrand started his own business, launching an automotive newsletter named AutoStratInternational. He closely follows and discusses the OEMs and suppliers strategies around the world. In recent years, Bertrand also worked as a freelance writer for the French edition of Le Moniteur Automobile, L’Argus, Automotive News Europe, Kilomètres Entreprise and L’Auto Journal.

David Shaw, Contributing Editor

David Shaw

David Shaw has 25 years’ experience of the global tire industry, mostly gained as editor of European Rubber Journal. He has followed the development of tire legislation around the world including the introduction of REACH; the development of Tire Pressure Monitoring Systems, consumer labels and other laws. David takes a long-term view of the industry. Most importantly, he is independent of external influences and can offer real insights into the global rubber industry based on extensive conversations with industry leaders around the world

Steve Rogerson, Contributing Editor


Steve Rogerson is a freelance journalist specialising in technology subjects, mostly in the electronics and communications fields but also in other engineering and technology areas. He also writes about sport and beer. His current work includes editing Vehicle Electronics, a monthly magazine and web site. He is also executive editor for the M2M Zone and IMC weekly newsletters. As well as news and feature writing, Steve has worked as a subeditor, layout artist and photographer. He is based in Nottingham, UK, but has travelled globally on various assignments.

Roger Bishop, Contributing Editor

Roger BishopRoger Bishop is a freelance automotive technology writer with more than 35 years’ experience in technical publishing. He was formerly Editor and Editorial Director of European Automotive Design, Automotive Design Asia, and European Truck + Bus Technology. He specialises in researching and reporting on advanced vehicle technologies – chassis, powertrain, braking, safety systems, vehicle structures and materials – and for nearly four years edited the Advances magazine of leading braking systems supplier, TRW Automotive. He is a past winner of the Guild of Motoring Writers’ Award for Automotive Technology Journalism.

Bill Diem, Contributing Editor

Bill DiemBill Diem has been covering auto industry news for more than two decades, based in Detroit, then London and Paris. He has been managing editor of Automotive News and Automotive News Europe, executive editor of Vehicle News (France), Auto Retail Net (U.S.A.) and Careers in Automotive Worldwide (Germany), and as a freelancer he has published in Wards Automotive, the New York Times, L’Argus, Le Monde, and China Automotive Review. In the 1990s he closely followed the birth of the electric vehicle industry, and in the 2010s he is following the development of the autonomous vehicle.

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