Why Toyota wanted Mazda in its orbit

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Posted: August 9, 2017

Toyota’s new equity stake in Mazda brings the former Ford subsidiary into the orbit of Japan’s No. 1, and can be seen as a response to Nissan’s acquisition of control of Mitsubishi last year. As part of the deal the two companies will build a greenfield assembly plant in the U.S., the first new Japanese plant in the country in many years.

But more importantly, Toyota’s senior executives view partnerships such as this one as the best way to bulk up against the new competition from tech companies seeking to become automakers. Now watch for Toyota to extend its hold on Mazda — something the old Toyota would have never done.

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