Kruger is attempting to talk up BMW’s game

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Posted: May 18, 2017

Under pressure from analysts and reportedly its Quandt family owners, BMW is trying to set a tone of aggressiveness and resolve in its public utterances.

Last week, CEO Harald Kruger said the company plans to raise its annual production capacity by about 27 percent to 3 million vehicles by 2020, and, according to one report, it also plans to build its X5 SUV in China.

Meanwhile, BMW last week added Delphi as autonomous vehicle partner.

Word that Kruger’s job is vulnerable has not abated, even though company officials deny the possibility more strenuously than ever. Remember that two of BMW’s last four CEOs have made early exits — Helmut Panke and Norbert Reithofer.

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