About Autelligence

As the automotive industry enters its second century, the road ahead remains full of question marks. The US, Japan and Germany still account for 50% of all automotive activity, but manufacturers face stagnating growth in their established markets, increasing pace and cost of technological development, and the need to establish themselves in rapidly developing emerging markets.

Success under these circumstances depends on having access to best practice research and analysis across the spectrum of the industry, be it in forecasting, branding, manufacturing or components.

Autelligence provides this, produced by leading experts and partner companies, helping the global automotive industry and related sectors create the right strategies for themselves and their stakeholders to make the second century as successful as the first.

People

Soren Sarstrup, Director
soren@autelligence.com

Soren Sarstrup holds a BA(Hons) in Business Administration from Staffordshire University, and has spent most of his career working in the automotive intelligence industry in various functions, concentrating mainly on sales, marketing and product development at companies such as just-auto.com and Automotive World. As founder and sole director of Autelligence ltd., he contributes an extensive global network of contacts on both the customer and supplier side of the industry, hands-on sales and marketing experience, and, last but not least, a long-standing passion for cars and the car industry. 

Max Pemberton, Consulting Editor
max.pemberton@autelligence.com

Max Pemberton has been involved in the motor industry for much of his working life.  For 18 of those years he worked for a major OEM, involved in international operations.  Consequently, he has travelled to most parts of the globe, in both operational and staff roles, as diverse as KD and production planning to sales, marketing, finance, regional management, and franchising and distribution.  He was involved in planning, forecasting and strategy, prior to starting Pemberton Associates in 1987.  He is actively involved in writing, speaking, research and consultancy work on the global automotive industry, with particular emphasis on international markets and industry structures as well as long-term forecasting, global sales and production trends, strategy and planning.