Posted: July 13, 2017
There may be no greater curse among giant automakers than sitting atop the global sales rankings.
At least in recent years.
General Motors fell ignominiously from its perch in 2009 after bankruptcy.
Toyota took the crown and was swiftly hobbled by its unintended acceleration crisis, a crisis Toyota leaders largely blamed on its growth fanaticism. Next Volkswagen became No. 1 and we know what followed.
Now Renault-Nissan-Mitsubishi is in a horse race with VW and Toyota to be No. 1, GM having decided to exit the 10 million vehicles club. But Carlos Ghosn is pursuing the top spot with a purpose, even a passion, insisting that it is meaningful from a business perspective. That’s a view previous holders of the crown were reluctant to express.
Of course, for Ghosn it would also be the capstone of a career, and but more importantly could give him political leverage in France against his newly empowered longtime nemesis, Emmanuel Macron, and might even extend his career.
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