Self-driving cars: Strategic implications for the auto industry

Understand the disruptive implications of self-driving car technology and the strategic consequences for the auto industry, its suppliers and related industries.

This workshop delivers detailed understanding of the rapidly developing business model and technical innovations associated with self-driving car technology. It works through the strategic implications for the auto industry and its suppliers, as well as related logistics, insurance, retail and other sectors. It is designed to help you not only make sense of this change, but to benefit from it.

Dr. Alexander Hars

The event is led by Dr Alexander Hars.

Dr. Hars published one of the first articles on the disruptive potential of self-driving cars in early 2010.  Since then he has been intensively involved in the discussion about the future transformation of the auto industry, through research and consulting, scenario development and analysis as well as many speaking engagements.

Sample download – Key issues for self-driving cars

Selected insights from the conference leader, Dr Alexander Hars

  • Self-driving vehicles are instruments for the coordination of mobility
  • The fatal Tesla accident exposed fundamental flaws in the driving automation framework levels.
  • The race for fully self-driving cars has reached a pivotal point
  • Company Focus: How Volkswagen is preparing for the (driverless?) future


Program highlights

  • The workshop begins with a review of the current state of the global, distributed innovation process related to self-driving cars, and examines the underlying technical, economic, legal and geopolitical factors upon which it depends.
  • Key implications for the mobility space will be discussed through an in-depth analysis of the economics of self-driving mobility as a service (contrasted with self-driving cars as a product).
  • We will examine how fully self-driving cars will affect different aspects of personal mobility – the propensity to use self-driving mobility services for local or long distance travel, the decision to purchase a car, buyer preferences for specific car models and features as well as the transition towards electric vehicles.
  • We will then focus on the various players in the SDC field, including leading OEMs, new entrants such as Google, Uber, key suppliers, including sensor and hardware providers as well as various governments, including the US, UK, Singapore, Japan and China.
  • We explore four potential strategic responses for the auto industry and discuss business models associated with self-driving vehicles and their suitability for the various players.
  • We review key implications for model mix, volume, as well as sales and design processes.

Who should attend?

This workshop is intended for executives who need to think through the consequences of self-driving cars on the automotive sector. It offers frameworks and insights to help them develop their understanding and analysis of the threats and opportunities of SDCs for the industry.  It will help them to understand the implications of SDCs and to formulate appropriate strategies for their business.

About Autelligence

Autelligence has cooperated with a number of event organisers in the recent past, and for several years has promoted a series of well received in-depth workshops that allow a limited number of senior industry executives to study key long-term issues in the automotive industry. Autelligence has also published a number of reports on autonomous vehicles and the implications of self-driving cars for the automotive industry, as well is related connectivity, electronic systems and sensor developments.

About the Event Leader

Dr. Alexander Hars is a thought leader and entrepreneur who anticipates, shapes and drives the implementation of IT-based innovations. After obtaining his PhD in Information Systems in 1993 at a leading research institute in Germany he taught for 8 years at one of the top 20 business schools in the United States (Marshall School of Business, USC).

Returning to Germany in 2002, he taught Information Systems at the University of Bayreuth and in 2004 founded Inventivio GmbH, a software and consulting company which focuses on paradigm-changing software-based technologies in areas such as driverless mobility, speech processing and adaptive knowledge management.

Date: May 16, 2017
Location: Marriott Centerpoint
Auburn Hills, MI 48341

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Delegate Comments

“It can be easy to miss the forest for the trees. This workshop gave me a clear structure for what to look at. I would recommend the event to anyone needing to understand what autonomous driving will mean for their business” – Weiran Lu, Global Strategic Marketing, BASF

“Good content and moderation of group discussion….good overview of the topic” – Ekaterina Silaeva, Senior Analyst – Special Projects, Rhenus Assets & Services GmbH

“The event was very rich in information and coverage of strategic aspects of autonomous driving. The quality of the speaker and attendees was very high, and the size of the group was perfect for structured interaction and exchange of views” – Christine Billette, Europe Marketing & Communication Director, Mediamobile

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