Cadillac has a long-term strategy that may even be working

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Posted: August 9, 2017

For all its problems, Cadillac has become intriguing for the world’s luxury-brand strategists, even those that out-sell it appreciably. In its own way, Cadillac is hanging tough in the U.S. market. Stronger  competitors are cutting prices and some are selling sedans to rental fleets in large numbers, but sales for GM’s luxury brand are down less than the overall luxury market and its average transaction prices in the U.S. are higher than BMW, Audi and Mercedes.

Cadillac  has the Escalade (no other luxury maker has anything like it) and a  huge, welcoming market in China that sustains everything.

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